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Shipping Best Practices

When it comes to the business of shipping, there are important decisions that have big impacts on your winery. Depending on whether you offer variable, flat, or free shipping, your sales can see a dramatic difference. Regardless of which type of shipping you offer, you need to understand what’s right for your business.

$0 Shipping

Body: According to the National Retail Federation, 75% of consumers expect delivery to be free with their online orders. With 53% of abandoned shopping carts being generated by “hidden fees” (Baymard, 2019), not being upfront about shipping is costing wineries customers. It’s rare for $0 shipping on a single bottle to make sense, but providing free shipping for minimum orders is a great way to avoid abandonment.

WineDirect also allows you to set criteria to create promos or discounts.

Flat Rate Shipping

If there’s no way to make the math of free shipping work, your next best option is flat rate. Flat rates remove the risk of sticker shock, a massive contributor to people not completing their purchase. Promoting a flat rate throughout your site’s homepage, footer, and product pages prepares your customers for their shopping cart total.