---
title: "Product Setup"
slug: "wineskusetup"
updated: 2024-12-30T18:20:32Z
published: 2024-12-30T18:20:32Z
canonical: "docs.winedirect.com/wineskusetup"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.winedirect.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Wine SKU Setup Form

**Wine SKU Setup Form & Instructions**

---

Please click the hyperlink to download the [Wine SKU Setup Form](https://cdn.document360.io/7485bb4a-23de-4afb-8cc6-1aefa93abbfa/Images/Documentation/WD_WINE_Setup%20Form_V3%20(1).xlsx) which details what information is required to successfully create a sellable & shippable SKU in the WineDirect system. For Non-Wine items, please navigate to the Non Wine SKU Setup Form article. For Gift Sets & Pick-To-Order (also known as "bundle" SKUs), please read the Gift Set / Pick To Order article.

What is the turn-around for WineDirect to create a SKU after the form is supplied?

- 1-19 SKUs setup within 2 business days of request.
- 20+ SKUs may take up to 5 business days.  
  
**Important Notes & Reminders:**
  - In the Wine SKU Setup Form, the required fields are highlighted in yellow.
    - For wine items that are 3L or bigger, these will need to be set up as GSETs, [**click here**](https://docs.winedirect.com/winedirect-fufillment-docs/docs/gset-pto-form) for more information on GSETs.
  - Your "Client SKU" can be any combination of letters or numbers.  SKUs are case-sensitive; please submit SKUs with upper case letters.
  - You may wish to include a custom description in the Packing Slip Description field which will be displayed on the packing slip.
  - WD requires SKU #s on each piece of collateral included in a shipment.
  - Client SKU character limit is 25 characters (with spaces, dashes, underscores, etc.)

Example Setup Form with field instructions **(click image to magnify)**: ![](https://cdn.document360.io/7485bb4a-23de-4afb-8cc6-1aefa93abbfa/Images/Documentation/image-1735582934593.png)

> - Supplied By (Parent Co.): Name of main winery client of this SKU owner, if the owner has more than one (1) wine brand, list the parent owner winery name.
> - Contact Name: Name of person submitting the form.
> - Contact Phone: Phone number of person submitting the form.
> - Item Type: Select and choose from drop-down within cell
> - Client SKU: 25 character limit - must be ALL CAPS if a ShipCompliant client!
> - Packing Slip Description: Customer-facing description of the wine SKU.
> - Fanciful Name: This is required if vineyard/reserve specification exists on the wine label (see example above).
> - Brand Name: Winery label name.
> - Varietal: Varietal of wine.
> - Vineyard Designation: Required if on the label ex: Amy's Vineyard.
> - Appellation: (see above)
> - Country: 2 letter code (see above)
> - Region: Required if different than appellation
> - Alcohol Type: Select and choose from drop-down within cell
> - TTB #: (see above)
> - Vintage: (see above)
> - Alcohol %: (see above)
> - Case Quantity: 6 bottles, 12 bottles, etc.
> - Retail Price: (see above)
> - Bottle Size: (mL)
> - UPS Code: (see above, optional)
> - List All Brands/Accounts Selling this SKU: (if parent company, list all brands that will be selling this SKU)
> - WineDirect SKU: (WD will complete - auto assigned after SKU is created)

Please email completed forms to **[CSOperations@winedirect.com](mailto:CSOperations@winedirect.com)**. Our Client Services team will send a confirmation once all SKUs have been setup.

After the product(s) are set up in our system, you can submit your **Inventory IN request**.

### Product Sync

When a winery uses our fulfillment and ecommerce services, we will assist you with the setup of your account for Product Sync. Read more about Product Sync Details [**HERE**](https://documentation.winedirect.com/Products/Product-Setup/Product-Sync).