• 29 Mar 2023
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Article Summary

A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb to maintain or add content to a blog.

Adding a Blog Post

Before creating a blog post for the first time, you will need to set up a blog author to assign the post to and create optional categories to help organize your posts and help your readers access specific topics.

Blog Authors

The blog author option allows you to assign blog posts to a specific writer. Blog authors can include a small photo or author icon associated with each post. Blog posts can also be sorted and viewed by the author. Additionally, all comments for a blog post will be emailed directly to the blog post's author. The following steps will help you create and manage your blog authors. 

Creating A New Author

You can create a new blog author while creating and writing a new blog post or through the Manage Blog Authors section on the right-hand side of the blog screen.

1. Navigate to the Content Editor section > Blog subsection > Click Manage Blog Authors.

2. Click the Add a Blog Author button.

3. In the General Information section, you will be asked for the first & last names of the author as well as their email address. Comment notifications on an author's blog post will be emailed to the blog author. You can add an avatar icon, which will appear next to the author's name on the website (Ideally 48 X 48. Must be a JPG). You can select whether a blog author is active or not. Posts made by inactive authors will not display on the website. Bio information and a digital signature can be added as well. Once you "Save" the General Information, click the blue "Edit" button to add a Signature for your new Blog Author.

4. In the Signature section, you can enter the signature your blog author always adds at the end of their blog post. This could be their name, a sign-off slogan, etc.

5. Now click Save to finish the setup of your Blog Author. You are all done! Now get out there and post to your blog! Learn more about how to post to your blog below.

Blog Authors General Information

*NameThe first field is for the first name, and the second field on the right is for the last name of your blog author.
*EmailPut the email address of your blog author here. Email notifications will go to the author of the post.
IconAdd an image that is 48 pixels high x 48 pixels wide; this will be the public image avatar for your blog authors. This will appear to your customers reading the blog posts.
BioWrite a brief biography explaining some details about your authors. This helps connect your readers to the author.
Is ActiveThis (yes/no) toggle allows you to choose if the blog author can or cannot be added as the author for new blog posts.
Is ComponentThis (yes/no) toggle is intended to control if you want to make this author a component. If you make an author a component, you can add the component to any page, and it will display just this one blog author's posts on that page.

*Required Fields

Blog Categories

The Blog Categories tab allows you to create custom blog categories to separate your posts.

First, select Blog Categories from the Blog drop-down menu to add a category. Next, click "Add a Blog Category." The only information you need to enter is the category title, Wine Making. After you have created different blog categories and begun assigning them blog posts, you will be able to view the number of blog posts assigned to each category.

1. Navigate to the Content Editor section > Blog subsection > Click Manage Blog Categories.

2. Click the Add a Blog Category button.

3. General Information: In this section, you will add the name of the Blog Category and the teaser. By checking "Is Component," you can also control if you want this to be a component to add to your website later.

4. Description: Now, you can add a description to the Blog Category, designed to be a brief descriptor for those who view the categories. This depends on the setup and design of your blog layout. 

5. When you are ready to finish the Blog Category, press Save.

Blog Categories General Information

*NameThis is the name of the Blog Category. This is public for your viewers and readers.
TeaserThis is a brief piece of information to pique the interest of your readers.
In ComponentThis toggle allows you to control if this category can be added to any page on your website. It will automatically pull in all blog posts assigned to this category if it gets added.

*Required Fields

Blog Entries

The Blog Entries tab allows you to create and edit blog posts. This will be the default landing page when clicking the blog tab. You can also view past blog posts using the search feature.

1. Navigate to the Content Editor section > Blog subsection > Click Manage Blog Entries.

2. Click the Add a Blog Entry button.

3. General Information: To start your post, select your blog author. Next, you will set the Post Date & Time. The post will not become visible on the website until the set Post Date & Time. The blog can be postdated to a future date. This would allow you, for example, to sit a write multiple blog posts at once time but set them to post in monthly intervals. Next, title your blog post. You can add teaser information to give readers a taste of what your blog post contains before they navigate to your actual post. Checking the Allow Comments box will allow readers to comment on your blog post.

4. Description: This is where you will enter the content of your blog post. It works the same way as a content entry on your General Pages. Components such as forms and polls can be added to your blog posts, allowing for more excellent feedback and interaction with your readers.

Categories: Here, you can assign your blog posts to custom categories you set up. A blog can be assigned to multiple categories. Check off the categories you would like your blog post to participate in.

5. Marketing: The marketing tab is where you will find the Marketing URL for the specific blog post. You can use this to direct readers right to the blog post page. For example, you could email newsletter subscribers a link to a specific blog page.

6. Comments: From the comments tab, you can moderate and remove inappropriate blog posts made on a blog post.

Blog Entries General Information

*AuthorIn this mandatory field, select from a drop-down of the Blog Authors you have previously created.
Post DateDate in MM/DD/YYYY Format for North America.
Post TimeAdd in the Hour, minute, and choice from AM or PM.
*TitleAdd the title you want your customers to read in this mandatory field.
TeaserThe teaser is designed to catch the attention and whet your reader's appetite so that they read the entire post.

*Required Fields



URLThis is the full website address you will use if someone wants to access this page directly. This updates when you change the Marketing URL.
Marketing URLThis is the Marketing URL, the shorter, easier-to-manage URL designed for marketing campaigns.
QR CodeThis Quick Reference code cancan be clicked on when you edit this section to display a higher-quality QR code for saving and distributing. This changes each time the Marketing URL changes.
Meta Tag TitleThe Meta Tag Title is a title that displays the first few details on Search Engines.
Meta Tag DescriptionThis section allows you to put a paragraph that displays on most Search Engine results.


NameThe name of the person commenting on your Blog Post. This may be a fake name.
EmailThe email address of the person that commented on your Blog Post. This could be a fake email address.
CommentThe comment they made on your website.
DeleteTo delete a comment on a blog post, you will need to click the Delete button shown below.

Delete A Blog Post

1. To delete a blog post, navigate to Content Editor > Blog

2. Click the blog you would like to delete from the list of Blog Entries.   

3. Scroll to the very bottom of the blog post and click on Delete (shown below). Note that the giant delete button is for the blog post, not to be confused with the smaller delete button for deleting comments.

Blog Frequency

When clients first start using the blog feature or when they are considering adding it to their website, many wonder:
"How often do I need to write a blog post?"

If you're looking for an easy answer or "magic number" on how often you should write a blog post, unfortunately, there isn't one. What is recommended is that you find out what works best for your business, posting as often as possible while maintaining consistency. At least once a week would be best; otherwise, biweekly works as well. The bare minimum would be once a month. Remember you want to frequently add fresh content on your site, giving your customers a reason to frequent your site. When establishing your business's "Blog Plan," consider the following factors:

  • Resources: When considering how often you should write a post, it's best to consider your resources. How many authors will be posting? Will I be the only one writing? How much time can I devote to blog posts without neglecting other necessary tasks? Writing as often as possible is best, once or twice a week. Try to decide on a day and schedule it each week specifically for your blog posts. Note: The WineDirect platform allows you to postdate your blog posts and write several posts and postdate each. Though you may write several posts simultaneously, stick to your posting schedule.
  • Quality Content: While it is recommended to post often, do not sacrifice Quantity for Quality. No one likes to read a slapped-together post that offers little more than a distraction from more critical tasks. Tailor your content to your customers. Remember you want your blog to offer your customers something they can't get from your competitors, a personal touch from you. Make sure that each blog post is meaningful and informative to customers. Make sure your posts reflect your brand. For example, if part of your winery experience is the love of wine and food, why not highlight this with featured recipe posts or entertaining tips? Are you passionate about winemaking? Why not use a blog post to inform and educate customers about how great wine is made? Your blog allows you to showcase the fact you know your industry and bring your brand personality and passion to your customers.
  • Consider Your Audience: Who is your target market? Are you trying to reach out to a younger, more social audience? As consumers become more social-minded, they will expect to hear from you more often. By creating regular features on different topics, you create a reader base that anticipates your next blog post.

Whatever your blog plan turns out to be, stay consistent. For example, if you regularly post on Tuesday and Thursday, ensure you keep to these deadlines. You can adjust your posting schedule as needed but try to post often.


  • Blog posts will help to boost your Search Engine Optimization (SEO). Search engines like Google love blog posts. It's a great way to add new content to your website, increasing the likelihood that Google and other search engines will crawl your site. For more information on SEO, please see the Search Engine Optimization (SEO) Documentation. 

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