Email Statuses

Without verifying its email address, a contact should not be sent marketing emails using SendGrid. We recommend that the contact's email address be cleaned using the Clean List tool to comply with anti-spam laws in various countries. Contact will be Blank if:

• The contact was imported using the Customer Importer.
• The contact was manually added through the admin panel under the Contacts section.
• The contact was pushed into WineDirect from a 3rd party vendor not using the UpsertContact and the IsSingleOptIn flag.

A contact that previously had a Blank email status but has had their email address verified using the Clean List tool.

When creating an account, a contact has opted into receiving marketing emails via a form, subscribe option, or another opt-in checkbox. A Single Opt-In contact will automatically be sent an Email Verification email so they can Double Opt-In. Contact will be a Single Opt-In if: 

• The contact completes a form with an Opt into mailing list checkbox enabled. 
• The contact selects Opt In when editing or creating a new account online.
• The contact was added to WineDirect by an integrated web service provider using UpsertContact and the IsSingleOptIn flag.
• The contact selects the "Opt-in to receive email marketing from us." on the Point Of Sale application when purchasing in the tasting room. 

A contact that has both signed up to receive marketing emails (Single Opt In) confirmed they want to receive them using the double opt-in system email.

• A contact can only be a Double Opt-In status if they have first opted into a mailing list using one of the scenarios below (see Single Opt-In). Once they are opt-in, they will receive the Email Verification system email containing a //DoubleOptInLink//. This link, when clicked, sets the contact as Double Opt-In.

A contact that has a completed order through any sales option (Website, POS, Admin Panel, etc.) or has signed up for a club membership on the Website. A contact will be a Purchaser if: 

• The contact has been ordered via the Website, POS, Admin Panel, Order Importer, Order History Importer, Corporate Order Importer, or an integrated web service provider using UpsertOrder to push orders into WineDirect.
• The contact has signed up for a club membership using the Website. Club memberships imported using the Club Member Importer or manually through the Admin Panel, or POS will not be marked as Purchaser.

A contact that has had ten emails soft bounce. Contact will be 10 X Soft Bounce if:

• Ten or more emails sent to the contact have soft-bounced.
• The Contact Clean List tool marks the contact as a 10 X Soft Bounce.

It cannot be contacted using SendGrid. Lists containing contacts with a 10 X Soft Bounce email status can still be sent using SendGrid. Like Unsubscribe contacts, the email can be sent. However, these contacts will not be included.

A contact that has had two emails in a row hard bounce. A contact will be 2 X Hard Bounce if:

• The last two emails sent to the contact have hard-bounced.
• The Contact Clean List tool marks the contact as a 2 X Hard Bounce.

It cannot be contacted using SendGrid. Lists containing contacts with a 2 X Hard Bounce email status can still be sent using SendGrid. Like Unsubscribe contacts, the email can be sent. However, these contacts will not be included.

A contact that has opted out of receiving marketing emails. Contact will be an Unsubscribe if:

• The contact clicks the unsubscribe link (//UnsubscribeLink//) in a marketing email they received.
• The contact fills out a form that uses the Unsubscribe Subscription Setting.
• The contact has set their Email Permission to Opt Out when editing or creating an account on the Website.

Contacts unsubscribed will automatically be excluded when sending to a list they are part of. There is no need to use a Contact Type to exclude unsubscribed contacts.