Email Statuses
  • 30 Jan 2024
  • 6 Minutes to read
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Email Statuses

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    Light
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Article summary

What Are Email Statuses?

Email Statuses are flags automatically attached to your contact records to help SendGrid identify the contact and prevent marketing emails (sent by Send Mass Email) from being sent to the touch. These statuses cannot be imported or manually assigned to a contact record. 

List of Contact Statuses

Blank

Should not be sent marketing emails

Without verifying its email address, a contact should not be sent marketing emails using SendGrid. We recommend that the contact's email address be cleaned using the Clean List tool to comply with anti-spam laws in various countries. Contact will be Blank if:

  • The contact was imported using the Customer Importer.
  • The contact was manually added through the admin panel under the Contacts section.
  • The contact was pushed into WineDirect from a 3rd party vendor not using the UpsertContact and the IsSingleOptIn flag.
Cleaned

Can be sent emails through the Send Mass Email tool

A contact that previously had a Blank email status but has had their email address verified using the Clean List tool.

Single Opt In

Can be sent emails through the Send Mass Email tool

When creating an account, a contact has opted into receiving marketing emails via a form, subscribe option, or another opt-in checkbox. A Single Opt-In contact will automatically be sent an Email Verification email so they can Double Opt-In. Contact will be a Single Opt-In if: 

  • The contact completes a form with an Opt into mailing list checkbox enabled. 
  • The contact selects Opt In when editing or creating a new account online.
  • The contact was added to WineDirect by an integrated web service provider using UpsertContact and the IsSingleOptIn flag.
  • The contact selects the "Opt-in to receive email marketing from us." on the Point Of Sale application when purchasing in the tasting room. 

Double Opt In

Can be sent emails through the Send Mass Email tool

A contact that has both signed up to receive marketing emails (Single Opt In) confirmed they want to receive them using the double opt-in system email.

  • A contact can only be a Double Opt-In status if they have first opted into a mailing list using one of the scenarios below (see Single Opt-In). Once they are opt-in, they will receive the Email Verification system email containing a //DoubleOptInLink//. This link, when clicked, sets the contact as Double Opt-In.
Purchaser

Can be sent emails through the Send Mass Email tool

A contact that has a completed order through any sales option (Website, POS, Admin Panel, etc.) or has signed up for a club membership on the Website. A contact will be a Purchaser if: 

  • The contact has been ordered via the Website, POS, Admin Panel, Order Importer, Order History Importer, Corporate Order Importer, or an integrated web service provider using UpsertOrder to push orders into WineDirect.
  • The contact has signed up for a club membership using the Website. Club memberships imported using the Club Member Importer or manually through the Admin Panel, or POS will not be marked as Purchaser.
10 X Soft Bounce

Can no longer be sent emails

A contact that has had ten emails soft bounce. Contact will be 10 X Soft Bounce if:

  • Ten or more emails sent to the contact have soft-bounced.
  • The Contact Clean List tool marks the contact as a 10 X Soft Bounce.

It cannot be contacted using SendGrid. Lists containing contacts with a 10 X Soft Bounce email status can still be sent using SendGrid. Like Unsubscribe contacts, the email can be sent. However, these contacts will not be included.

2 X Hard Bounce

Can no longer be sent emails

A contact that has had two emails in a row hard bounce. A contact will be 2 X Hard Bounce if:

  • The last two emails sent to the contact have hard-bounced.
  • The Contact Clean List tool marks the contact as a 2 X Hard Bounce.

It cannot be contacted using SendGrid. Lists containing contacts with a 2 X Hard Bounce email status can still be sent using SendGrid. Like Unsubscribe contacts, the email can be sent. However, these contacts will not be included.

Unsubscribe

Can be sent transactional emails. Marketing emails will not be sent.

A contact that has opted out of receiving marketing emails. Contact will be an Unsubscribe if:

  • The contact clicks the unsubscribe link (//UnsubscribeLink//) in a marketing email they received.
  • The contact fills out a form that uses the Unsubscribe Subscription Setting.
  • The contact has set their Email Permission to Opt Out when editing or creating an account on the Website.

Contacts unsubscribed will automatically be excluded when sending to a list they are part of. There is no need to use a Contact Type to exclude unsubscribed contacts.



Email Statuses FAQs

Can I change an email status from the Admin Panel?

No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). An admin users cannot change a contact's email status from their contact record in the admin panel.


Can I import contacts with an email status?

No. Email Statuses are assinged automatically based on system actions (like placing an order) or a customer action (opting into the mailing list). Contacts cannot be imported into a specific email status using the Customer Importer.

Imported contacts will be assinged a Blank email status.


How do I remove or clean Blank contacts?

SendGrid marketing emails should not be sent to lists that contain contacts with a Blank email status. Before you send a SendGrid email to that list you should run the list through the Clean List tool to remove any blanks and stay compliance with anti-spam legislation in your country.

You can still chose to send the email through the traditional email functions by checking the "I want to email these contacts that may not want my email through the older tool" checkbox. For more information please see the Send Mass Email Documentation.


What happens if someone changes their email address?

A contact with an email status of "Unsubscribe", "Blank", "Purchaser", "Cleaned", or "Single Opt In" will remain the same if their email address is changed

A contact with an email status of "10 X Soft Bounce" or "2 X Hard Bounce" will have their email status changed to "Blank". If the contact opts in, purchases, or gets cleaned, they will be moved into a marketable email status.

A contact with an email status of "Double Opt In" will have their email status changed to "Single Opt In", and will receive a "Double Opt In" email to their new email address.


If I clean my list, will I lose any email addresses?

No. When cleaning a list that includes Blank email statuses, no email addresses are ever deleted. The Clean List tool simply verifies that the email address is valid and then recategorizes the contact as Cleaned, 10 X Soft Bounce, or 2 X Hard Bounce.


Will order confirmation emails still be sent to soft and hard bounce addresses?

Yes. While mass emails will not be send to soft and hard bounce emails, WineDirect will keep trying to send transactional emails (such as order confirmation) to bounced addresses.


Why would a contact have an 'Open' and 'Soft Bounce' status on the same email document?

When an email is sent out and soft bounces, it can be defferred. This means that the sending mail system (SendGrid) will retry to send the email in case the soft bounce reason was temporary. As a result, the contact may end up receiving (and opening) an email after an initial soft bounce.



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