Physical Gift Cards

Gift cards create instant revenue, increase average order value and encourage new customers. There are two ways to use gift cards in WineDirect: online with gift codes or through our opt-in physical gift card program. 

The physical gift card program is an exclusive feature of WineDirect Payments that allows you to sell gift cards in your tasting room, enabling you to process payments quickly while taking orders online and through your POS.

How It Works

1. To join the program, you will first need to sign up. 
2. Once you have signed up, our WineDirect Payments team will contact you.
3. You will need to decide which package you would like to purchase and then what value(s) you would like on the cards. For example, if you choose the 100-card package, you could order fifty $25 cards, twenty-five $50 cards, and twenty-five $100 cards. It's up to you!
4. Once you have decided on the values, you must batch-create gift codes with your chosen denominations.
5. You will then send the exported spreadsheet containing the batch codes to WineDirect Payments, who will link them to the gift cards.
6. You can also create your design or add branding to the cards!
7. Once you receive the gift cards in the mail, you'll be all set to put them out for sale. We recommend creating an SKU with the Product product type instead of the GiftCard product type when selling physical gift cards. Happy selling!

Redeeming Physical Gift Cards

Physical gift cards can be used for website and admin panel orders like digital gift cards. Each physical gift card will have the code printed on the back, which can be used in the gift card box on the website.

To redeem a gift card on the POS:

1. Select Charge

2. Under payment options, select Use Gift Card

3. The following window will pop up.

While this window is up, the POS will listen for gift card swipes, and if swiped using one of our compatible non-EMV card swipers, it will automatically apply to the order. If you do not have a card swiper, you may manually enter the gift code on the back of the card.

Batch Create Gift Cards

To participate in the WineDirect Payments gift card program, you must batch-create gift codes that can be linked to your cards.

The Batch Create Gift Card tool allows you to create a large number of give cards in a single action and control the attributes for the cards in the batch. 

This tool is also useful for working with third-party sales, such as Groupon, or as an alternative to a one-time use promotion.

Follow the steps to learn how to set up and create your batch gift cards:

1. Navigate to Store > Gift Cards.

2. From the right-hand Gift Card Actions menu, click Batch Create Gift Cards.

3. Complete your Batch details. Select the "Activated" box, or the codes will not work with your gift cards.*

If you would like cards with different denominations, you must follow this process for each value. For example, you would first create 50 with an Initial Amount of $25 and move on to step 4. Then you would create the second 50 with an Initial Amount of $50 and move on to step 4.

4. When you are ready to create your cards click Generate.

5. Export each file and save them. If you are using physical gift cards, save the file with the following naming scheme: WineryName_Quantity_Denomination

i.e., PineWines_50Cards_25Dollars

*Note that if you batch-create gift cards and do not activate them, you will have to activate each one manually later. There is currently no option to batch-activate gift cards apart from the initial setup.

Physical Gift Card FAQs