Marketplace Products
- 29 Mar 2023
- 2 Minutes to read
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Marketplace Products
- Updated on 29 Mar 2023
- 2 Minutes to read
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- DarkLight
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Selecting Products
You choose which wines you would like marketers to have access to and place orders on. You can enable each product by checking the ‘Add to WineDirect Marketplace’ checkbox in the product’s General Information section. Both wines and bundles can be sold through the program for all WineDirect clients. Self fulfillers can also sell bundles that contain general merchandise Product type items (general merchandise). Product-type items will only be sold through the bundles and not be available for sale individually.
Special pricing can be set on each SKU if you care to vary that for the marketers. That Price is managed in Price Levels when you edit it under Manage SKUs. You will see a price level called ‘WineDirect Marketplace’ that is automatically created for all products, whether in the program or not, but will only be made available if selected. You can ignore the price level for products you don’t intend to put up on the program.
At this point, only the e ‘1 or more’ Price can be set. The ‘1 or more’ Sale Price or adding additional quantity prices will not be set in the Marketplace even though they can be entered. If no WineDirect Marketplace Price Level is set, it will default to the Retail Price.
Once you save a product, it will be made available if it is successful. A record will show in your Data Log, similar to other integrations. Any failures and their reasons can be viewed on the Data Log for correction: to qualify, there are specific requirements as discussed in Product Requirements below. Failures will also be an Alert in your Dashboard for a quick view.
Inventory allocation is also required for making a product available. For more information, click here >
Jurisdictions
When a partner asks for product details, we also provide them with your winery information so that it can be posted as the ‘seller of record.’ A list of your WineDirect Offsite Saleable states (from State Profile) will also be provided as the compliant list of states that can be shipped to.
A winery is assumed to be compliant in each state selected as Offsite Compliant in your State Profile.
Product Attributes and Requirements
Along with the other requirements for Marketplace, a product must be Active for it to be shared with partners.
Below is a complete list of the product attributes available to the partners for each product type. Next to each field, you will also see the required fields for the product to be successfully shown to partners and the other information passed along. Failures will contain information on what corrections are required for the product to be successfully added.
Bundles require that all the SKUs that make up the bundle be synced before the bundle itself. If any SKUs are not synced, the bundle failure will state which SKUs need to be synced.
Self-fulfillers can also sell bundles containing product-type items (general merchandise). Product-type items will only be sold through the bundles and not be available for sale individually.
Additional Info
To learn more about the required fields and how they work within Marketplace.
Product Attributes
| Attribute | Wine | Bundle | Product |
|---|---|---|---|
| Name | Required | Required | Required |
| SKU | Required | Required | Required |
| Bottle Size | Required | n/a | n/a |
| Brand | Required | Required | Required |
| Weight | No | No | No |
| Retail Price | Required | Required | Required |
| Marketplace Price | Required | Required | Required |
| Inventory | Required | n/a | Required |
| Alcohol Percent | Required | n/a | n/a |
| Region | Required | n/a | n/a |
| Appellation | No | n/a | n/a |
| Wine Type | Required | n/a | n/a |
| Varietal | Required | n/a | n/a |
| Vintage | No | n/a | n/a |
| Teaser | No | No | No |
| Description | Required | Required | No |
| Image | Required | Required | No |
| Acid | No | n/a | n/a |
| Bottling Date | No | n/a | n/a |
| Fermentation | No | n/a | n/a |
| Harvest Date | No | n/a | n/a |
| Ph | No | n/a | n/a |
| Production Amount | No | n/a | n/a |
| Residual Sugar | No | n/a | n/a |
| Sugar | No | n/a | n/a |
| Tannin | No | n/a | n/a |
| Tasting Notes | No | n/a | n/a |
| Vineyard Notes | No | n/a | n/a |
| Production Notes | No | n/a | n/a |
| Winemaker Notes | No | n/a | n/a |
| Food Pairing Notes | No | n/a | n/a |
| Other Notes | No | n/a | n/a |
| Ratings (Industry)* | No | n/a | n/a |
*Wine Spectator, Robert Park, Wine Enthusiast, Connoisseurs Guide, James Holiday, Stephen Tanzer, Wine News, Wine & Spirits, Wine Buyer, Wine Advocate.
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