reCAPTCHA Enterprise for Checkout
  • 31 Mar 2023
  • 1 Minute to read
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reCAPTCHA Enterprise for Checkout

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Article summary

The reCAPTCHA feature from Google is automatically deployed on your checkout if you use current checkout tools. The reCAPTCHA Enterprise version is designed to help prevent certain automated financial attacks on your web store without disrupting your consumer's checkout experience. 

Key Benefits: Google's reCAPTCHA

This invisible version works to detect bots in the background. It returns a risk score that tells the WineDirect system if the interaction is suspicious and could indicate a bot user. Its Adaptive Risk Analysis Engine scores traffic and does not force your consumers to perform interactive challenges. Your checkout experience will look the same to your consumer, and you will be protected from bot attacks, Win-win.

Checkout workflow and reCAPTCHA action:

When a website user initiates a transaction by starting the checkout flow, the reCAPTCHA logic will trigger and evaluate in the background the likelihood of a real user vs. a bot. When reCAPTCHA evaluates user behavior using an AI model that learns over time, it returns a risk score to determine what the system takes in automated action.

  • If the score indicates that the user is likely a real user, they will continue to enjoy a frictionless experience on your site.
  • If the score indicates that the user is likely a bot, the system will not submit the payment form and will present a message saying, "We could not verify your information. Please, contact the winery." Additionally, buttons to continue the transaction will be disabled.

We aim to find the optimal balance between reducing fraudulent transactions without introducing friction for your real consumers. Rarely real users could be blocked from completing their purchases online if their behavior is flagged as suspicious. 

Implementation details:

  • reCAPTCHA is only compatible with our latest checkout tools. If you are using our legacy checkout tools. Once upgraded, you will receive additional protection on your checkout against fraudulent transactions and bot attacks.
  • Folks using the current checkout tools have had the reCAPTCHA module installed automatically in your website's shopping cart/checkout pages - no action is required by you.
  • It requires at least 72 hours after being activated for Google AI to develop a useful model to determine a human vs. bot website visitor. As it's fed more data, its scoring outcomes will become more accurate.
  • Use of this feature is included with your current plan at no additional cost.

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